“我一直有一種能觀大局的戰(zhàn)略性心態(tài)，同時也確保不忽視細節(jié)，從而提供直觀且吸引人而又包含了不斷變化的設計的用戶體驗?！盧ichard Price，從英國諾森比亞大學畢業(yè)后，成為DCA Design International的一名設計師。我們有幸請到他，來和我們做做分享。

納金網(wǎng)藝家人設計師——Richard Price

納金網(wǎng)：

您的代表作之一Chai，意在傳達茶禮儀的良好體驗。但其實中西方有不同的茶文化，也有傳統(tǒng)的茶具。Chai這樣創(chuàng)新的器具，相比傳統(tǒng)，優(yōu)勢在哪呢？

One of your works——Chai, aims to deliver great tea ritual experience. However, different tea culture exist in both western and eastern countires with their own traditional tea sets. Compared to the traditional sets, what is the advantage of this innovative Chai?

Richard：

設計Chai的時候，我研究了許多茶禮儀，包括日本、中國和韓國的茶禮儀，以及英國下午茶和印度奶茶。洞察這些禮儀讓我對這個項目有了方向，我想將它們的不同方面組合起來，讓使用者體驗不同的茶葉和泡茶方式，與朋友、家人一起享受這種體驗。

Chai的泡茶器和茶壺能夠讓使用者沉浸到茶禮儀的每個步驟中。通過雙金屬機制結合機械計時器來監(jiān)控溫度和泡茶時間，從而確保泡每一種茶都能有完美的結果。

During the design of Chai, I studied many tea rituals including Japanese, Chinese and Korean tea ceremonies, English afternoon tea and Masala Chai preparation by Indian Chaiwallas. This insight gave the project direction with the aim to incorporate the different aspects of these rituals into one range that allows users to experiment with different teas, brewing methods and involve friends and family by bringing the experience to the table for everyone to enjoy.

The Chai infuser and tea kettle offer an experience to satisfy the user’s involvement throughout every step of the ritual.  This is achieved by using a bimetallic mechanism combined with a mechanical timer to monitor the temperature and steeping time which ensures the perfect results for every type of tea.

Chai

納金網(wǎng)： 

您之所以設計Optic這個增強現(xiàn)實頭盔，是因為您本身是騎行愛好者嗎？您到泰國等東南亞地區(qū)去騎行，中間有收獲什么靈感嗎？

Did you design Optic, the augmented reality cyclist helmet, out of the reason that you are a riding enthusiast? During your last tour on bike to Southest Asia areas like Thailand, have you picked up some inspirations?

Richard： 

Optic的點子是我在騎車上班，置身于繁忙的城市環(huán)境中時所發(fā)想出的。有時，由于不知道背后有什么，常導致我處于危險的情境中，而這種情況在一些東南亞尤為繁忙的城市中更甚。Optic可以為騎行者提供視覺信息，通過整合警示顯示，前后攝像頭以及360度的接近和碰撞探測，讓他們可以做出更安全的決定。它讓我能夠更集中于前方的路面，同時充分注意周圍的路況以及潛在危險，另外，它具有的增強現(xiàn)實地圖的功能在我上次的旅途中也發(fā)揮了完美的作用，可以探索未知的地方。

The idea behind Optic came from first hand experiences cycling to work and whenever I cycled in busy urban environments.  Sometimes, I would find myself in dangerous situations caused by the inability to know what was behind me and this was reinforced when I cycled in some of the extremely busy cities in South East Asia. Optic gives cyclists the visual information to make safer decisions on the road by integrating a heads-up display, front and rear cameras and 360-degree proximity and collision detection. Optic would have allowed me to focus on the road ahead with full awareness of my surroundings and any potential risks plus the augmented reality mapping feature would have been perfect for navigation in the unknown areas on my last tour.

Optic

納金網(wǎng)： 

您提到，您既有種觀大局的戰(zhàn)略性心態(tài)，同時也確保不忽視細節(jié)，從而提供直觀和吸引人的，且包含了不斷變化的設計的用戶體驗。您認為大局和細節(jié)是什么關系呢？

As you mentioned, you have a strategic mind-set and you aim to focus on the bigger picture, whilst ensuring you never lose sight of the details to deliver intuitive and engaging user experiences that embrace the ever-changing role of design. In your opinion, what is the relationship between the bigger picture and the details?

Richard：

個人來講，我會說，設計任何成功的產(chǎn)品或服務的關鍵，就在于理解大局和細節(jié)之間的關系。首先，我們必須關注整個大的點子，同時發(fā)散思考，推動概念的發(fā)想，充分了解項目的基礎。一旦做到這點，接著的任務就是要開發(fā)和細化以取得結果并進行交付。這個過程將大的點子從一個想法變成一個解決了的結果，其中的每個細節(jié)都經(jīng)過了考慮與測試，以確保用戶獲得最佳全面的體驗。

Personally I would say the key to designing any successful product or service is to understand the relationship between the bigger picture and the details. At first the focus must be on the big idea and to think laterally, pushing the concept and to fully understand the fundamentals of the project. Once this is achieved, the task turns to executing the outcome and delivery through stages of development and refinement. This process takes the big idea from a thought to a resolved outcome where every last detail has been considered and tested to ensure the user receives the best all round experience.  

納金網(wǎng)：  

您的設計跨眾多領域如電子產(chǎn)品，醫(yī)療產(chǎn)品，家具，家居用品和快速消費品，請問您認為設計是什么？設計一把椅子和一個手機一樣嗎？

Your design covers multiple sectors including consumer electronics, medical, furniture, homeware and FMCG. In your opinion, what is design? Is designing a chair the same as designing a cellphone?

Richard： 

設計于我來說，就是要掌握一種由研究人類行為所驅動的遠見。對于每個項目，一開始都必須是集中去了解用戶的交互，然后提出問題，挑戰(zhàn)現(xiàn)有的系統(tǒng)。所提出的問題取決于具體的項目類型，但對于研究主題的方方面面都保持好奇的心態(tài)，這是必不可少的。將這些問題的答案融入點子發(fā)想階段，從而產(chǎn)生創(chuàng)新的火花以及接下去的設計流程。

Design for me, is to have a vision that is driven by a study of human behaviour.  For every project the initial stages must be focused on understanding the user’s interaction, then to ask questions that challenge the current systems in place.  The questions will change depending on the type of project but having an inquisitive mindset towards every aspect of the topic is essential. The answers to these questions are fed into the ideation stages to spark innovation and outline the next steps of the design process.

Richard在紅點頒獎禮上

納金網(wǎng)： 

在DCA之前，您有三段都為6個月的工作經(jīng)歷，這是在您的職業(yè)規(guī)劃之中嗎？您從這些經(jīng)歷中有什么收獲嗎？  

Before you work in DCA, the three previous working experiences all last 6 months. Were them part of your career plan? What did you learn from these experiences?

Richard： 

在DCA工作前，我在諾森比亞大學學習設計。大學期間在三家公司展開實習：SKK Lighting， Barber Osgerby 以及 MAP，每家都待了6個月。在每個公司里，我都獲得了寶貴的經(jīng)驗，它們?yōu)槲姨峁┝藙?chuàng)造性的工作環(huán)境，跨域不同的領域，我也直接地接觸客戶，做出了一些得獎的設計：

- Kano 計算機&編程套件，獲得多項大獎，包括紅點、戛納國際創(chuàng)意節(jié)大獎、德意志聯(lián)邦共和國設計大獎、設計博物館年度設計獎。

-為制造商 Isokon Plus設計波德林椅子，被評為針對牛津大學的波德林圖書館椅大賽的冠軍。

-為制造商Vitra設計木桌椅。

每個項目都讓我體驗到了不同的設計流程，這推動著我精進我的技術，也提升了我作為一個具有專業(yè)水平的設計師的自信。 

Before working at DCA I studied Design for Industry at Northumbria University. During the course I interned at three companies: SKK Lighting, Barber Osgerby and MAP for 6 months each. Each company gave me an invaluable experience within a creative working environment covering multiple sectors and working directly with clients to achieve award winning designs including :

- Kano Computer & Coding Kit, winner of multiple awards including Red Dot, Cannes Lions, German Design Award and Design Museums, Design of the Year Award.

- Bodleian Libraries Chair with manufacturer Isokon Plus.  Judged as the winner of the highly coveted Bodleian Libraries Chair Competition for Oxford University.

- Wooden table and bench with manufacturer Vitra.

Each project gave me an experience of a different design process that pushed me to improve my skillset and increase my confidence as a designer to function at a professional level.

參與設計的 Kano 計算機&編程套件

納金網(wǎng)：  

您在DCA主要負責什么呢？DCA與您之前工作過的公司有什么不一樣嗎？因為您在DCA待的時間超過了2年，而其他都只有6個月。

What are you in charge of in DCA? Is DCA has any difference from the companies you previously stayed since you have been working here for more than 2 years while the other ones lasts 6 months?

Richard：

DCA是我離開大學后的第一份工作，它的文化同我先前所待的公司都不一樣，因為那里有超過130名涉及各個設計領域的人員。而我的角色也跨越了多個領域，包括醫(yī)療，消費者，交通工具，快速消費品、零售以及概念設計。我在公司的第二年，開始管理消費者和醫(yī)療領域的項目。這個職位的工作內(nèi)容包括，處理與客戶的關系，組織資源、計劃項目，進行演示，指導頭腦風暴會議、點子發(fā)想、開展設計以及到期交付。一個公司的業(yè)務涉及許多領域的好處就在于，它能夠很快讓一個點子從最初概念轉化成一個可以生產(chǎn)的設計。置身于這樣的工作環(huán)境中，我對設計過程中的每一階段都有了更深的了解。 

DCA was my first job out of University and it had a very different culture to all the companies I had worked for previously as there were over 130 employees covering all design disciplines.  My role spanned across multiple sectors including Medical, Consumer, Transport, FMCG, Retail, and concept design and in my second year at the company I began managing projects in the consumer and medical sectors.  The role involved relations with clients, organising resources, project planning, presentations, directing brainstorm sessions, ideation, design development and delivery of deadlines. The huge benefit of having all disciplines under one roof meant that an idea can be taken from initial concept through to a production ready design in a very short time period and being a part of this working environment gave me an valuable understanding of every stage of the process.

納金網(wǎng)：  

您同意設計師應該具備跨學科領域能力，而非專一到某個領域中這樣的說法嗎？

Do you agree that a designer should have multidisciplinary ability instead of focusing on a specific field？

Richard： 

這個問題其實取決了個人的目標了，但是就我的經(jīng)驗來看，一個設計師應該具備跨領域的能力，尤其是在顧問公司工作。設計思維與流程是最重要的東西，除了必要時與專家合作外，這兩者是可以在不同的領域之間轉化的?，F(xiàn)在絕大部分的產(chǎn)品都是可連接的設備，自然而然跨許多領域，所以在現(xiàn)代的工作中，要求一個設計師能夠適應手頭的項目，是很常見的。在設計過程中，設計師需要從各個角度來著手項目，進而避免之后可能產(chǎn)生的問題，確保每個層面上都能取得最佳的結果。

This question really comes down to the goal of the individual but from my experience a designer should have the ability to work across disciplines especially if working in a consultancy. The thought and design process are the most important aspects and this and can be transferred between different disciplines with the addition of specialist collaboration when required. The majority of products are now connected devices which naturally cross disciplines, so being able to adapt to the project at hand is a common requirement of a designer in the modern workplace. Throughout the design process designers need to approach the project from all angles to avoid problems further down the line and ensure the best outcome on every level.

參與設計的波德林椅子

納金網(wǎng)：  

不同國家對設計的重視程度不一樣，其營造的設計環(huán)境也不一樣。您認為在英國，作為一個設計師，需要具備什么才能在競爭中脫穎而出？

Different countires emphasize design with different levels and the design environments vary as well. As a designer in UK, what kind of ability do you think one should have to stand out from the competition?

Richard： 

為了在競爭中脫穎而出，一個設計師需要能夠將產(chǎn)品融入服務而非讓產(chǎn)品作為一個單獨的物體。現(xiàn)在許多產(chǎn)品都以數(shù)字界面為中心，目的是為了促進交互，而許多設計師可以制造實體物但是缺乏將這個實體物置于整體系統(tǒng)的能力。另外，對于設計一個實體產(chǎn)品，以及支持這個實體產(chǎn)品的服務，設計師還需要能夠考慮從全局到細節(jié)之間的方方面面。

In order to stand out from the competition a designer needs to show the ability to think of a product as part of a service rather than just a stand-alone object. Many products are now centred on a digital interface with the product designed to facilitate the interaction and many designers are able to produce the physical product but lack the ability to think about the overall system in place. To stand out, a designer needs to show the ability to think about everything, from the bigger picture to details, for the design of the physical product and also for the service that supports it.

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